A catchy Melbourne Metro Trains transport safety ad has become an unlikely internet smash despite, or perhaps because of, its gruesome subject matter.
Only a week after being quietly uploaded onto YouTube, a beautifully animated advertisement has become one of the most shared videos of the week globally, topping the charts on the user generated community Reddit.
Check it! :D
Dumb Ways to Die
Featuring a variety of cute characters killing themselves in increasingly idiotic ways the video is designed to demonstrate the danger and stupidity of messing around on platforms, tracks and level crossings.